Mick Ord Media conducted intensive media training workshops for MWRA’s senior leadership team, simulating real-world crisis scenarios to enhance their preparation, communication skills, and self-confidence under media scrutiny.
“Mick’s wealth of experience within the broadcast media industry shone through, as the team walked away from a full-day training session armed with insightful feedback and easy-to-remember idioms – both of which will be highly useful for future media engagements.”
Lesley Worswick, Chief Executive of Merseyside Recycling & Waste Authority
Merseyside Waste & Recycling Authority (MWRA) is the strategic waste and management authority for the Liverpool City Region. In partnership with private sector entities, MWRA is responsible for the recycling and management of municipal waste across six local authorities in Merseyside and parts of Cheshire, serving a population of 1.5 million people. MWRA is a vital organization that ensures efficient waste management and recycling for a large community. MWRA recognizes the importance of being prepared to tackle a crisis, particularly regarding their communications strategy, which is crucial when individual and corporate reputations are at risk. Understanding the significance of effective crisis communication, MWRA prioritized training their senior leadership team in this area. They reached out to Mick Ord Media, known for delivering comprehensive Crisis Communications training to both public and private sectors.
The challenge for MWRA
MWRA needed to ensure that their senior leadership team was well-prepared to handle crisis situations with effective communication strategies. The primary challenge was to equip the team with the skills and confidence necessary to manage and communicate during a crisis, maintaining the organisation’s reputation and public trust.
They didn’t want to leave until a crisis occurred before training their top team.
Solution – about our workshops
Mick Ord Media provided MWRA with intensive media training workshops. These workshops were designed to challenge the senior leadership team with a series of real-world crisis scenarios. Each team member was interviewed on camera in a challenging yet constructive environment. The objective was to improve their preparation, communication skills and self-confidence when dealing with crises under the media spotlight.
The training sessions focused on:
- Understanding the media in a modern digital landscape.
- Real-world crisis scenarios tailored to the public sector.
- On-camera interviews to simulate high-pressure situations.
- Constructive feedback to enhance communication techniques.
- Easy-to-remember idioms and strategies for future media engagements
Results
The impact of Mick Ord Media’s training on MWRA’s senior leadership team was significant. Many members of the team were very nervous before the workshop and felt that they didn’t have the necessary skills to communicate well in front of the camera.
The team walked away from the full-day training session with insightful feedback and practical communication strategies. They now feel much more confident and better prepared to handle crisis situations effectively.
MWRA’s leadership team is now equipped with the necessary skills to manage crises proficiently, ensuring the organisation’s reputation remains intact and their communication strategy is robust.
