My job is to help your organisation get the best out of the media and ensure that you are in the strongest possible position to get your message across to the right audience.
My 20 years experience as a senior BBC manager and as a newsroom journalist have given me a first-rate understanding of how the media works and what you need to do when you’re called upon to face the microphones and cameras or give a quote to journalist over the phone.
I offer a fully bespoke service to each client – from media training to brand reputation management during and after a crisis.
For example, this could mean ensuring that your team is fully prepared for when you have to manage a crisis under the full spotlight of media glare.
Or it could mean ensuring that your publicity campaign is fully on target so that you engage with your audience in the most effective way possible by precision planning and execution.
I can offer strategic advice to your company or organisation from brainstorm through to project delivery and all stages in between.
Because of my recent first-hand experience of working at the sharp end of broadcasting, I understand the way journalists think and function, how and why certain stories are chosen and crucially how I can help YOU and YOUR organisation improve brand awareness and reach the right people with the right message.
I have access to the best BBC-trained media practitioners – including producer-directors, cameramen,web producers and social media experts; contacts built up over 30 years of working for the world’s top broadcaster.
I’m on first-name terms with some of the country’s top producers and importantly I know how to get through the editorial maze that external organisations often find difficult to negotiate when approaching media organisations.
My approach is inclusive and I’m an excellent listener.
And I can guarantee that I’ll be available on the end of a phone if you need to get hold of me out of hours or in an emergency.
Every business is unique and every organisation is different.
You know your business and I’m here to help you get your message across with a bespoke service that is tailored to your needs.