Media training

Mick with PhD students from Liverpool John Moores University after a day-long media training session.

Every one of our high-intensity media training workshops is individually tailored to the needs and demands of your organisation – whether it’s a local authority or a firm of city financiers, the principles are the same – we will equip your team with the knowledge and skills necessary to best portray your organisation in the media.

We cover the full range of needs from absolutely zilch media experience to advanced.

So what can you expect?

  • Mock-interviews conducted by seasoned professionals with more than 30 years experience in the media frontline at the BBC and the independent sector.
  • Thorough one-to-one feedback and coaching which builds confidence and competence in equal measure.

Empowerment Through Media Training Workshops

Media training sessionOur media training workshops provide an immersive learning experience that equips individuals with the skills to navigate the complexities of media interaction.

We delve into various aspects of media communication, from preparing for an interview (the most important bit), honing body language to crafting powerful narratives.

By learning how to communicate effectively and authentically, you can transcend the perception of being mere figureheads or spokespeople and become genuine advocates for your brand.

Most reporters simply want you to express your side of the argument in as direct and honest way as possible – remember if you’re articulate and convincing it makes their programme look better because keeps their audience watching and listening.

Corporate Communication in the Digital Age

Reviewing a media training sessionIn the corporate world, effective media training is crucial for managing public perception, particularly during times of crisis.

Fallout from corporate scandals can have far-reaching consequences, affecting shareholder trust, brand reputation, and customer loyalty.

Our media training workshops for corporate executives focus on crisis communications, helping them handle media inquiries with grace and transparency.

By addressing concerns directly, acknowledging mistakes, and outlining corrective actions, corporate leaders can salvage their brand’s integrity and rebuild stakeholder confidence.

In an era where information spreads at the speed of light, the art of fast, effective media communication has become paramount.

We will help you achieve a new level in communications so your team is equipped to deal with negative publicity that has the potential to damage your brand and to make the most out of positive news during the good times.

Media training services include:
Media training workshops
Mock-news exercises
Interviewing technique

Get in touch. We’re a phone call or an e-mail away.

See also
Crisis comms services
PR services
Case studies
An intro to our crisis services