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# Mick Ord

Mick Ord

## Posts

- [Quick guide to handling nightmare crisis questions](https://www.mickord.com/quick-guide-to-handling-nightmare-crisis-questions/) - This guide provides a step-by-step route to communications excellence.
- [When great teams shine - a quick guide to facing a crisis](https://www.mickord.com/when-great-teams-shine-a-quick-guide-to-facing-a-crisis/) - For communications and public relations professionals who want to up their game, relying on a single individual during intense scrutiny is ineffective. Effective comms before and during a crisis can determine whether an organisation achieves a swift recovery or suffers reputational damage. This 10 point guide provides a structured, step-by-step approach to establishing an efficient
- [Crisis Communications - Your Nightmare Questions](https://www.mickord.com/crisis-communications-your-nightmare-questions/) - When I was a child I had a hangup about maths. My dad had told me that he wasn’t any good at maths at school and my mum followed suit so subconsciously I probably thought ‘well I must be a chip off the old blocks then’ and convinced myself very quickly that maths wasn’t for
- [How to Nail Your Media Game](https://www.mickord.com/how-to-nail-your-media-game/) - Crises come in many forms — from operational failures and social-media storms to unforeseen external events — and the organisations that navigate them best are those prepared long before trouble hits. Crises come in many forms — from operational failures and social-media storms to unforeseen external events. In today’s fast-moving media landscape, an organisation’s brand
- [When "Uh-oh" meets "Oh No"](https://www.mickord.com/when-uh-oh-meets-oh-no/) - Imagine this: your company’s trending—but for all the wrong reasons. The Wi-Fi’s trembling, your CEO’s sweating, and someone’s suggesting “let’s just stay quiet – it’ll blow over.” (Spoiler alert: it won’t.) Crisis communication is like parachuting: you don’t want to be learning how it works mid-fall. Yet many organisations only think about it once
- [Putting a Crisis into Context](https://www.mickord.com/7249-2/) - In 2016 the boss of a security firm that left a fake bomb at Manchester United’s stadium apologised for making a “devastating mistake” after Old Trafford was evacuated before a match against Bournemouth. The entire 75,000-seat stadium was cleared and the match was called off- the first time in 24 years that a Premier League
- [The Power of Teamwork in Crisis Communications](https://www.mickord.com/the-power-of-teamwork-in-crisis-communications/) - Effective communication during a crisis can be the difference between a swift recovery and reputational damage – whether you’re facing a cybersecurity breach or an accident on site. In this blog, which is aimed primarily at larger organisations, I’ll explore why strong teamwork is crucial in crisis communications and I’ll outline the key roles involved,
- [Media Training - Keeping Calm under Pressure](https://www.mickord.com/media-training-keeping-calm-under-pressure/) - In media training and crisis communications, staying calm under pressure is essential to managing narratives and protecting reputations. The ability to remain composed during high-stakes situations ensures clear messaging, credibility, and the opportunity to control the story. Staying composed and having the ability to remain authoritative during high-stakes situations ensures clear messaging, credibility and the
- [Poison into Medicine: The Power of Crisis Communications Training](https://www.mickord.com/poison-into-medicine-the-power-of-crisis-communications-training/) - The American musician Herbie Hancock came out with a wonderful phrase when describing what he learned when playing alongside the legendary jazz trumpeter and bandleader Miles Davis. He recalled a time when he was much younger and played a bum note during a session. For a micro-second, Herbie was mortified and expected a rollicking. But
- [Crisis Communications - the Elephant in the  Room](https://www.mickord.com/crisis-communications-the-elephant-in-the-room/) - The phrase ‘The Elephant in the Room’ applies to a situation where everyone seems to be ignoring the obvious issue that SHOULD be under discussion but isn’t. This could be for a whole variety of reasons – fear of upsetting the boss or colleagues or just simply, to use another well-used phrase, opening a bag
- [Media Training with Black Swans](https://www.mickord.com/media-training-with-black-swans/) - The Roman poet Juvenal (55-128 AD) thought black swans didn’t exist and this belief apparently continued until 1697 when some Dutch explorers became the first Europeans to see them in Western Australia. Nowadays a ‘Black Swan’ event is an expression often used in crisis communications to describe an event that comes as a major surprise
- [Navigating Crisis Communications, Politicians and Lies](https://www.mickord.com/navigating-crisis-communications-politicians-and-lies/) - One of my favourite reads this year has been Rob Burley’s “Why is this Lying Bastard lying to me?’ He’s a tv editor with more than 25 years’ experience at the top of his profession and his book focuses on the seemingly endless tussle between national politicians and the media. “…politics on television has always
- [Is media training the new fashion?](https://www.mickord.com/is-media-training-the-new-fashion/) - There is not a person reading this who hasn’t had a fashion disaster at some time. Here’s one from my collection – by no means the worst. Note the eighties curly perm, skinny neckie, horribly tight-fitting elasticated leggings and ‘Chinese slippers’. For a week’s walking holiday in Cornwall. Global fashion A few weeks ago I took
- [British Library Cyber Attack - a lesson for us all?](https://www.mickord.com/british-library-cyber-attack-a-lesson-for-us-all/) - When such an established and respected institution as The British Libary is subject to a prolonged and damaging cyber-attack then it gives us all pause for thought, or should do, surely? If the story has passed you by, do yourself a favour and read this BBC article which spells out in nerve-shredding detail what the
- [If You're Not Ready, Just Say No!](https://www.mickord.com/if-youre-not-ready-just-say-no/) - When your organisation is in the eye of a PR storm and you’re under pressure from the media to make a comment the temptation might be to agree to the interview, ‘to get them off our back’. If you’re not fully prepared to answer the tough questions, resist that tempation and get prepared. In a
- [Covid 19 Reflections](https://www.mickord.com/covid-19-reflections/) - Most of us are probably keen to forget our experiences during the Covid lockdowns but in recent months while working on a project for Cheshire West and Chester Council, the memories have come flooding back to me and they’ve been strangely life-affirming, despite the pain and trauma that many of us experienced. I’ve been working
- [Richard is right](https://www.mickord.com/richard-is-right/) - Every now and then I come across a quote that I’ve just got to use in my media training work (well, we can’t all be Pulitzer Prize winning novelists, like Richard Powers.) A character in his novel, The Overstory says: “The best arguments in the world won’t change a person’s mind. The only thing that can
- [Blue Skies Thinking Before a Crisis](https://www.mickord.com/blue-skies-thinking-before-a-crisis/) - Well, spring is here and we can all hopefully breathe a sigh of relief now the worst of winter is receding. A bit like weather forecasters, economists don’t always get it right and the dark clouds can gather with little forewarning ; we can’t always rely on the traditional signals as the recent collapse of
- [Crisis Communications at the Oscars](https://www.mickord.com/crisis-communications-at-the-oscars/) - A crisis team is in place for the Oscars ceremony in Hollywood on Sunday. The organisers seem to have learned from last years “Slapgate” with Will Smith and Chris Rock. In a high-pressure environment with the world’s cameras and a live audience of millions what was needed was calm, authoritative decision-making from someone in authority.
- [Media Training - how not to be a robot](https://www.mickord.com/media-training-how-not-to-be-a-robot/) - Surely you’d rather sound like human being rather than a robot when you appear on the media for the first time to represent your organisation? Quite often at our media training workshops, I’m asked, ‘Is it ok to take a few notes into the studio with me, just in case I forget something important?’ The
- [Out of Our Comfort Zone](https://www.mickord.com/out-of-our-comfort-zone/) - A few years ago I had an anxious call from a comedian just a few hours before he was due on stage for a major BBC awards ceremony that BBC Radio Merseyside had organised – I was manager at the time and it was a BIG occasion for us. “Mick…I don’t know how to tell
- [Media Training - in Praise of Silence](https://www.mickord.com/media-training-in-praise-of-silence/) - One of the most useful tools to employ during a media interview is SILENCE. But sparingly. Easier said than done if your media experience is limited or if your nerves tend to take over when you’ve been asked a question by a professional interviewer but it’s one of the most important lessons you can learn
- [Crisis communications : not swimming naked](https://www.mickord.com/crisis-communications-not-swimming-naked/) - The American billionnaire Warren Buffet famously said ‘Only when the tide goes out do you discover who’s been swimming naked’. He was referring to companies who can hide their true nature when things are going well but when the going gets tough, that’s when you’ll discover what they’re really about. The same is true in
- [Public Relations - The Dead Cat Strategy](https://www.mickord.com/public-relations-the-dead-cat-strategy/) - This is a photo of our family cat Diego sleeping, not dead. The photo is meant to illustrate the theme of this blog in a non-horrific way. In the PR world, the Dead Cat Strategy – or ‘Dead Catting – is the introduction of a shocking, dramatic or sensationalist topic to divert attention from a
- [Crisis communications : Attacking my Guardian Angel](https://www.mickord.com/crisis-communications-attacking-my-guardian-angel/) - It all seemed to be going so well. There I was handing out the kitchen utensils to my cousins. Me on a stool in the kitchen and a queue of little helpers passing knives, forks, spatulas, spoons and corkscrews down the line …leading to my 6 year old eldest cousin on her knees in the
- [Being Interviewed - Practical Tip Number Two](https://www.mickord.com/being-interviewed-practical-tip-number-two/) - Reading from a prepared script sounds terrible, except of course if you’re a newsreader. This is why I always advise my media training clients to go through the following process when they’re preparing to represent their organisation on camera or radio. If your company is lucky enough to have a clued-up communications honcho you’ll have
- [Media Relations: Does accent matter?](https://www.mickord.com/media-relations-does-accent-matter/) - Does accent matter? Well Professor John Honey thought so. Or to be precise (which he certainly was), he DID think so, when he wrote the book Does Accent Matter- The Pygmalion Factor in 1989. I remember interviewing him for BBC radio and his comments resulted in loads of callers to the phone-in. John was highly
- [Being Interviewed - Practical Tip Number One](https://www.mickord.com/being-interviewed-practical-tip-number-one/) - When I was six I just couldn’t get my words out. I had a stutter. ‘Slow down!’ the teachers would shout. ‘Think what you’re going to say first !’ None of that helped until I came across what I thought was a solution. I would stamp my foot on the ground when the words got stuck. Left
- [Crisis communications - The Seven P's](https://www.mickord.com/crisis-communications-the-seven-ps/) - If you’re not on top of your game when you’re about to be interviewed on tv or radio then you may as well squirt ketchup all over your freshly washed & ironed shirt because you’re opening yourself up for potential ridicule or worse ; it won’t look good. One of the most important messages in
- [In a Crisis - Say what you Do & Do what you Say](https://www.mickord.com/in-a-crisis-say-what-you-do-do-what-you-say/) - It's hard enough in 'normal' times maintaining your reputation but during a crisis it's more important than ever but the rewards can be substantial.
- [Roger and out...](https://www.mickord.com/roger-and-out-2/) - Media consultant and ex-BBC Radio Merseyside boss Mick Ord assesses the career of legendary -and now retiring- phone-in host Roger Phillips.
- [Crisis Communications - the Swan's Way](https://www.mickord.com/crisis-communications-the-swans-way/) - Learn from the Swan and get your communications right when you're about to make a big decision says media consultant Mick Ord.
- [Coronavirus and crisis communications](https://www.mickord.com/coronavirus-and-crisis-communications/)
- [So how do you media train a prince?](https://www.mickord.com/so-how-do-you-media-train-a-prince/) - I remember my mum saying to me when I was a kid that she wasn’t keen on one of my mates ‘because he doesn’t look you in the eye when he’s talking to you’. For good or ill, I’ve often taken on board what she said particularly when meeting someone for the first time. The
- [How to Misrepresent your Brand in a Media Interview](https://www.mickord.com/how-to-cock-up-your-media-interview/) - …in 5 easy steps Don’t rehearse out loud what you’re going to say. After all, you’re a busy person and you always perform at your best under pressure.
- [Notes from a Big Data scandal](https://www.mickord.com/notes-from-a-big-data-scandal/) - “I learned many things from that period…I learned for example, that when you’re in a PR crisis the one thing that you can’t hire is a PR crisis company”. Julian Wheatland, ex-CEO Cambridge Analytica, in “The Great Hack” documentary, Netflix, 24th July 2019. One fairly well-established principle in crisis communications theory goes
- [Stress testing your crisis communications plans](https://www.mickord.com/stress-testing-your-crisis-communications-plans/) - The former US Defence Secretary Donald Rumsfeld once referred to ‘unknown unknowns’ when responding to a question at a news briefing about the link between the government of Iraq and the potential supply of Weapons of Mass Destruction to terrorist groups. Although much ridiculed at the time (less so now) it’s a principle that can
- [Roger and Out](https://www.mickord.com/roger-and-out/) - Whenever I hear certain politicians complain about being 'misrepresented in the media' I tend to just groan inwardly and rarely if ever do my own research to check whether he or she is telling the truth or just being economical with it.
- [The Golden Hour](https://www.mickord.com/the-golden-hour/) - Media consultant Mick Ord looks at why the so-called Golden Hour immediately after a major incident is still crucial in crisis communications
- [Using Fake News to improve your comms](https://www.mickord.com/using-fake-news-to-improve-performance/) - Media consultant Mick Ord looks at how fake news is used to great effect in crisis communications
- [Chester Zoo fire - full marks for crisis comms](https://www.mickord.com/chester-zoo-fire-full-marks-for-crisis-comms/) - If you want an example of how communications should be managed effectively when a crisis occurs I suggest you look no further than Chester Zoo where a weekend destroyed much of the roof at the £40 million Monsoon Forest enclosure, potentially endangering the lives of staff and animals. The organisation immediately realised the significance of
- [Glossophobia - you know it makes sense](https://www.mickord.com/glossophobia-you-know-it-makes-sense/) - I learned a new word today. ‘Glossophobia’ is a derivation of the Greek word ‘glossa’ meaning ‘speech’ and ‘phobia’ which is of course ‘fear’ or ‘anxiety’. (Macmillon Dictionary) The word means ‘ a fear or anxiety about public-speaking’ – something most of us may well have experienced at one stage or another during our working
- [The walkout that resulted in a PR own goal for LFC](https://www.mickord.com/the-walkout-that-resulted-in-a-pr-own-goal-for-lfc/) - How a walkout by Liverpool fans has resulted in a PR crisis with serious implications and which now needs to be managed quickly but carefully.
- [What are you doing at 5.30pm on Mondays?](https://www.mickord.com/what-were-you-doing-at-5-30-on-monday/) - Some of the most moving radio or tv I’ve witnessed recently has been on BBC Radio 4’s PM programme on Mondays at 5.30 where the production team have taken the decision to throw away the usual running order and regularly interview a man being treated for cancer. A man who has been diagnosed with stage
- [No comment? No thanks..](https://www.mickord.com/no-comment-no-thanks/) - “We contacted the Government/Opposition to invite them to take part in the programme but a spokesman declined our invitation”. Words heard almost as regularly on Radio 4’s Today programme as the weather or Thought for the Day. When it comes to media manipulation, politicians are in a class of their own and while there might
- [Charity begins away from home](https://www.mickord.com/charity-begins-away-from-home/) - Corporate social responsibility - on and off the football pitch. And why charity begins away from home
- [How to handle the media in a crisis](https://www.mickord.com/how-to-handle-the-media-in-a-crisis/) - Top Tips: media consultant Mick by on how to handle the media when your organisation is going through a difficult time and the press come knocking
- [Welcome to squeaky bum time on the radio...](https://www.mickord.com/welcome-to-squeaky-bum-time-on-the-radio/) - Media consultant and ex-radio boss Mick Ord gives you a behind-the-scenes glimpse at radio stations as they await listening figures release
- [Moyes and the Media - Jobs for the Boys?](https://www.mickord.com/moyes-and-the-media-jobs-for-the-boys/) - Following the furore over David Moyes' comments media consultant Mick Ord looks at the sometimes thorny relationship between the broadcast media and football.
- [The May effect---how far can you coach politicians to be good on telly?](https://www.mickord.com/the-may-effect-how-far-can-you-coach-politicians-to-be-good-on-telly/) - Theresa May and Dianne Abbott were criticised for their media interviews during the election. Mick Ord looks at how far coaching would have helped.
- [Politicians and media coaching - do's and don'ts](https://www.mickord.com/politicians-and-media-coaching-dos-and-donts/) - Media consultant Mick Ord looks at the relationship between local councillors and the media and offers some handy tips for our elected representatives
- [Crisis communications planning - attack is the best form of defence](https://www.mickord.com/crisis-communications-planning-attack-is-the-best-form-of-defence/) - Media relations consultant MIck Ord advises the public and private sector on crisis communications and argues in favour of getting plans in place NOW.
- [Carillion, now Oxfam....is your place of work storm-proof?](https://www.mickord.com/reputation-is-your-company-storm-proof/) - The Oxfam prostitution scandal has brought into sharp focus how nobody in the corporte world can afford to rest on their laurels even when in the charity's case the Haiti incidents happened seven years ago. Crisis consultant and media relations expert Mick Ord looks at how reputations are lost and regained.
- [5 Do's and Don'ts for media interviews](https://www.mickord.com/5-dos-and-donts-for-media-interviews/) - Media consultant and former BBC man Mick Ord sets out some crucial Do's and Don'ts when being interviewed on tv & radio
- [Europe, trains, envy.... and spin](https://www.mickord.com/europe-trains-envy-and-spin/) - Media consultant Mick Ord looks at hoEurow even the most experienced media performers can come unstuck when defending their industry's reputation....
- [Richard Madeley 4     Gavin Williamson  0](https://www.mickord.com/richard-madeley-4-gavin-williamson-0/) - Media consultant Mick Ord cringed with the rest of us as Richard Madeley terminated the Gaving Williamson tv interview.... but it could have been avoided.
- [Keeping your crisis away from the media](https://www.mickord.com/keeping-your-crisis-away-from-the-media/) - Media relations consultant Mick Ord looks at what companies should do to try to keep the media at bay during the bad times.
- [Why your 'Crisis' needn't spell 'Disaster'](https://www.mickord.com/crisis-neednt-spell-disaster-if-you-handle-it-right/) - Often the hardest part of dealing with a crisis is controlling the narrative after the event. Things are rarely as black and white as the more damning comments in the boardroom or on social media might suggest, but once the damaging narrative gains momentum it belongs to you in the eyes of outsiders even though it
- [Crisis what crisis?](https://www.mickord.com/crisis-what-crisis/) - Media consultant Mick Ord gives 6 quick tips on how many orgaisations approach a crisis.
- [Sir Ken Dodd - local boy made good](https://www.mickord.com/sir-ken-dodd-local-boy-made-good/) - Media consultant and former BBC manager Mick Ord knew Sir Ken Dodd for many years. He recalls a real man of the people. No, really.
- [KFC - staying bullish while running out of chicken](https://www.mickord.com/kfc-staying-bullish-while-running-out-of-chicken/) - Media consultant Mick Ord looks at how KFC have handled the negative publicity about running out of chicken at hundreds of their UK branches with confidence and humour.
- [Mayor Joe's lesson in crisis communications for leaders](https://www.mickord.com/mayor-joes-lesson-in-crisis-communications-for-leaders/) - Crisis consultant Mick Ord praises Liverpool's Mayor Joe Anderson for his hands-on leadership approach following the massive car park fire on New Year's Eve
- [Don't just sit there and wait for the news to happen](https://www.mickord.com/dont-just-sit-there-and-wait-for-the-news-to-happen/) - Media training for businesses on Thursday 21 July 2016 ... Learn how to be proactive with the media in a high intensity, fun session with 3 top journalists.
- [EU Media Wars - it's Ali v Frazier again](https://www.mickord.com/eu-media-wars-its-ali-v-frazier-again/) - Who's winning the media battle in the EU referendum stakes? Media relations expert Mick Ord says like Ali and Frazier they're both punching each other senseless
- [Hillsborough - a view from 1989](https://www.mickord.com/hillsborough-a-view-from-1989/) - The decorating of my bathroom on Green Lane North remained unfinished after just a few hours of effort on the afternoon of Saturday 15 April,1989. Such was, and is, my lack of painting skills that it was with a sense of relief I went downstairs to take a phone call from the newsroom, presuming to
- [To blog or not to blog? that's the (deleted) question](https://www.mickord.com/to-blog-or-not-to-blog-thats-the-deleted-question/) - BBC manipulation of the news or just a quite interesting blog? Former BBC editor Mick Ord reads between the lines of the latest storm on College Green
- [Scouse radio wars - City prepares for Capital invasion](https://www.mickord.com/scouse-radio-wars-city-prepares-for-capital-invasion/) - Radio City counts to three as Capital Radio prepares to launch on Merseyside. The battle for music radio listeners gathers momentum in Liverpool.
- [Is your boss a Jose or a Coley?](https://www.mickord.com/is-your-boss-a-jose-or-a-coley/) - Imagine the following scenario. For a few minutes after the most pressurised time of the day when you’ve been under the hammer from your boss or your customers, a tv crew arrives and you’re interviewed on your performance, closely followed by a radio reporter. Then you’re quoted on the various newspaper websites, with comments from
- [No more HWFs please](https://www.mickord.com/no-more-hwfs-please/) - The over use of certain phrases renders them meaningless - 'hard-working families' is the latest example, according to media consultant Mick Ord
- [BBC - where's the local news?](https://www.mickord.com/bbc-wheres-the-local-news/) - What's the future for the BBC where you live? Media consultant Mick Ord looks at what might be in store as the corporation plans for charter renewal.
- [Football commentary on local radio - who's listening ?](https://www.mickord.com/football-commentary-on-local-radio-whos-listening/) - End of an era for radio commentary in one of the nation's football hot-spots.
- [How to be interviewed - a masterclass by Noel Gallagher](https://www.mickord.com/how-to-be-interviewed-a-masterclass-by-noel-gallagher/) - As politicians and celebrities strive for authenticity Noel Gallagher shows us all how it's done by not looking back in anger.
- [Forget the Women's World Cup](https://www.mickord.com/forget-the-womens-world-cup/) - Success on the pitch for England's World Cup lionesses doesn't guarantee more media coverage or bigger crowds. But it might really help.
- [Fish-heads and 360 degree feedback](https://www.mickord.com/fish-heads-and-360-degree-feedback/) - A top Australian consultant says businesses can be more profitable if bosses just open up a bit.
- [Sorry's not the hardest word](https://www.mickord.com/sorrys-not-the-hardest-word/) - What can we all learn from Sir Tim Hunt's apology for causing offence to women scientists?
- [Does a blank front page herald a new era at the Liverpool Echo?](https://www.mickord.com/does-a-blank-front-page-herald-a-new-era-at-the-liverpool-echo/) - The Liverpool Echo launches a readers' survey. Media consultant Mick Ord looks at what changes might be on the way..
- [1985 and all that](https://www.mickord.com/1985-and-all-that/) - 30 years after the city of Liverpool hit the headlines for all the wrong reasons what have we learned?
- [Radio listening - how they measure it](https://www.mickord.com/radio-listening-figures-whats-it-all-about/) - Behind the stats - why radio listening matters. How RAJAR measures audiences and what it means for your listening habits.
- [The value of loyalty - the Steven Gerrard factor](https://www.mickord.com/the-value-of-loyalty-the-steven-gerrard-factor/) - Are there any lessons for companies large and small as Steven Gerrard ponders life after Liverpool FC ?
- [Facing the customer - a BBC challenge](https://www.mickord.com/facing-customer-bbc-challenge/) - As our political leaders are questioned on their plans for Government why can't other public servants do the same?
- [Would you rather be Paxoed or Evanned? 3 Top Tips for interviewees…](https://www.mickord.com/3-top-tips-for-media-interviewees/) - Top Tips for interviewees from Mick Ord, media relations consultant.
- [Is there life after the BBC?](https://www.mickord.com/first_blog/) - A former colleague who left the BBC a few years ago told me that leaving the organisation is similar what it must feel like “coming off a class A drug”, such is the all-consuming nature of the organisation culture. This was certainly not meant as a criticism of the Beeb more a comment about the

## Pages

- [Home](https://www.mickord.com/) - Mick Ord media relations consultancy offers strategic and practical advice to private companies and public sector organisations.
- [Quick guides](https://www.mickord.com/quick-guides/) - Quick guides by Mick Ord.
- [Blog](https://www.mickord.com/blog/) - Advice and articles about crisis communications, media training and PR.
- [Media training services](https://www.mickord.com/media-training-services/) - Media training services delivered by a former BBC editor, across the UK, including: Cheshire, Lancashire, Liverpool, Manchester, Merseyside, Wirral. London and North Wales.
- [What I do...](https://www.mickord.com/what-i-do/) - The crisis comms, media and PR services I offer to London, Liverpool, the North West and beyond.
- [Testimonials](https://www.mickord.com/testimonials/) - For the latest testimonials see our new case studies and testimonials section. “Mick delivered an excellent combination of expertise, practicality, and engaging delivery. “What impressed me most was the hands-on approach that the training adopted. The interactive sessions, case studies, and role-playing exercises allowed us to apply the theoretical knowledge immediately, making the learning process
- [Contact](https://www.mickord.com/contact/) - Contact Mick Ord: crisis communications, media and PR.
- [About Mick Ord](https://www.mickord.com/about/) - About Mick Ord, crisis management, media training and PR.
- [Public sector media training workshops with Mick Ord](https://www.mickord.com/public/) - Thanks for clicking onto my website – I hope you enjoy your cuppa! While you’re sipping away, I guess I’d better explain why I contacted you in the first place. I do media training workshops for the public sector with individuals, senior leadership, press and comms teams, in fact anyone who could benefit from my
- [Book a media training workshop with Mick Ord](https://www.mickord.com/private/) - Thanks for clicking – I hope you enjoy your cuppa! While you’re sipping away, I guess I’d better explain why I contacted you in the first place. I do media training for companies like yours – individuals, senior leadership teams, press and comms people. Contact Mick: Let’s chat about media training The aim of our
- [PR services](https://www.mickord.com/pr-services-public-relations/) - PR services for organisations and individuals across the UK - from London to the North West.
- [Interviewing Technique - A Bridge Too Far?](https://www.mickord.com/interviewing-technique-a-bridge-too-far/) - Advice on interviewing technique for tv and radio with emphasis on Bridging.
- [How to handle the media in a crisis](https://www.mickord.com/how-to-handle-media-crisis/) - Advice on handling media, communications, news and PR during a crisis.
- [Crisis communications and management services](https://www.mickord.com/crisis-management-services/) - Crisis communications management services across the UK. Liverpool, London etc. We can help. Get in touch today.
- [Cyber security  - it's not an IT issue](https://www.mickord.com/cyber-security-its-not-an-it-issue/) - Cyber security is a huge issue for us all whether we realise it or not.The whole organisation needs to play an active part in tackling it,not just the teccies !
- [Crisis comms checklist](https://www.mickord.com/crisis-comms-checklist/) - How to handle the media before, during and after a crisis – your 10 point checklist.
- [Restaurant - crisis management case study](https://www.mickord.com/restaurant-crisis-management-case-study/) - Read our restaurant case study to find out how we helped with their PR crisis management.
- [School - PR crisis management case study](https://www.mickord.com/school-pr-crisis-management-case-study/) - Read our case study about how we helped a school with their PR and crisis management.
- [PR crisis management case studies](https://www.mickord.com/pr-crisis-management-case-studies/) - Read our PR crisis management case studies.
- [Media training workshops: Mock-news exercises](https://www.mickord.com/media-training-workshops-mock-news-exercises/) - Prepare for the media spotlight by booking your team into our mock-news workshops.
- [Media relations management: How to make hay while the sun shines](https://www.mickord.com/media-relations-management/) - Find out more about our media relations management service, and pick up some useful tips.
- [Crisis communication example: Manchester United’s Old Trafford evacuation](https://www.mickord.com/crisis-communication-example-manchester-uniteds-old-trafford-evacuation/) - An analysis of how crisis communications were handled during Manchester United's evacuation incident.
- [Public relations crisis management example: Liverpool’s Hope & Glory Festival](https://www.mickord.com/public-relations-crisis-management-example-liverpool/) - Mick reflects on an example of public relations crisis management that happened in Liverpool.
- [Crisis management planning advice](https://www.mickord.com/crisis-management-planning-communications/) - Crisis communications planning and crisis management planning advice. We serve the UK, from London to the North West.
- [Media training workshops](https://www.mickord.com/media-training-workshops/) - Equip your team with the knowledge and skills necessary to best portray your organisation in the media
- [Crisis communications: An introduction to our services](https://www.mickord.com/crisis-communications-an-introduction-to-our-services/) - An introduction to our crisis communications services. From training and coaching to media relations crisis support and monitoring.
- [Media awareness and training events](https://www.mickord.com/media-awareness-training-events/) - The latest dates for my media awareness and training events.
- [Is there life after the BBC ?](https://www.mickord.com/blog3/) - Read the latest blog posts from Mick Ord.
- [How I work](https://www.mickord.com/work/) - My company's ethos and values and a brief description of my style of working.

## Portfolio

- [Public speaking workshop for charity senior leadership team](https://www.mickord.com/case-studies/public-speaking-workshop-charity-senior-leadership/) - Public speaking and storytelling training for WeMindTheGap’s senior team in Wrexham, helping them grow confidence while staying true to their values.
- [Mock media interviews as part of local government executive recruitment support, Wales](https://www.mickord.com/case-studies/mock-media-interviews-local-government-recruitment/) - Find out more about Mick Ord Media’s executive recruitment support and mock interview panels for Chief Executive roles.
- [Leadership team media training, Liverpool, Merseyside, North West England](https://www.mickord.com/case-studies/leadership-team-media-training-liverpool-merseyside/) - Media training testimonial from Plus Dane Housing, Liverpool – highlighting how Mick helped develop team confidence and communication skills through realistic, relevant scenarios.
- [Leadership consultancy crisis comms and media support, Scotland](https://www.mickord.com/case-studies/leadership-consultancy-media-support-scotland/) - Media and communications support for leadership consultancy Perception Insights in Edinburgh. Rebecca Maxwell praises Mick's experience, skill and confidence-building approach.
- [Tailored media training for the Office of the Police and Crime Commissioner for Cheshire](https://www.mickord.com/case-studies/police-crime-commissioner-media-training-winsford-cheshire/) - Read how Mick Ord Media provided tailored media training for the Office of the Police & Crime Commissioner for Cheshire, enhancing their communication skills.
- [Housing association media training, Ashton-under-Lyne, Greater Manchester](https://www.mickord.com/case-studies/media-training-ashton-under-lyne-greater-manchester/) - Media training for Jigsaw Homes Group Ltd in Ashton-under-Lyne. Mick Ord Media provided expert insights and practical exercises to help senior team members handle media interactions confidently.
- [Health and Safety Executive podcast production](https://www.mickord.com/case-studies/health-and-safety-executive-podcast-production/) - Podcast production for the Health and Safety Executive. Mick Ord Media helped deliver high-quality podcasts through expert planning, hosting, recording, and editing.
- [Panel hosting, Liverpool, Merseyside, North West](https://www.mickord.com/case-studies/panel-hosting-liverpool/) - Mick Ord Media facilitated a thought-provoking discussion on music's role in environmental sustainability during Culture Liverpool's 'Scoring Change' event.
- [Public sector media training - waste and recycling](https://www.mickord.com/case-studies/waste-recycling-media-training-management-merseyside/) - Mick Ord Media conducted intensive media training workshops for MWRA's senior leadership team, simulating real-world crisis scenarios.
- [Local government media training, Borough of Halton, Cheshire](https://www.mickord.com/case-studies/local-government-media-training-halton/) - Gill Cook, Principal Press & PR Officer at Halton Borough Council, commends Mick Ord Media's bespoke training for boosting senior officers' confidence in media interactions.
- [Housing association media training, Manchester](https://www.mickord.com/case-studies/housing-association-media-training/) - Mick Ord Media provided intensive media training for Jigsaw Homes' managers, enhancing their ability to handle media interviews with confidence and effectiveness.
- [Retail management media training, Wirral](https://www.mickord.com/case-studies/retail-management-media-training-wirral/) - Mick Ord Media collaborated with Oh Polly, a global fashion brand, to enhance the media communication skills of their senior managers.

## Categories

- [Uncategorized](https://www.mickord.com/category/uncategorized/)
- [360 degree feedback](https://www.mickord.com/category/360-degree-feedback/)
- [andrew marr](https://www.mickord.com/category/andrew-marr/)
- [BBC](https://www.mickord.com/category/bbc/)
- [BBC local radio](https://www.mickord.com/category/bbc-local-radio/)
- [BBC radio](https://www.mickord.com/category/bbc-radio/)
- [BBC regional tv](https://www.mickord.com/category/bbc-regional-tv/)
- [Business](https://www.mickord.com/category/business/)
- [Carli Lloyd](https://www.mickord.com/category/carli-lloyd/)
- [Charities](https://www.mickord.com/category/charities/)
- [commercial radio](https://www.mickord.com/category/commercial-radio/)
- [Corporate social responsibility](https://www.mickord.com/category/corporate-social-responsibility/)
- [crisis communications](https://www.mickord.com/category/crisis-communications/)
- [crisis management](https://www.mickord.com/category/crisis-management/)
- [England women](https://www.mickord.com/category/england-women/)
- [EU referendum](https://www.mickord.com/category/eu-referendum/)
- [Fara Williams](https://www.mickord.com/category/fara-williams/)
- [Football](https://www.mickord.com/category/football/)
- [Football tickets](https://www.mickord.com/category/football-tickets/)
- [hard-working families](https://www.mickord.com/category/hard-working-families/)
- [Healthcare media relations](https://www.mickord.com/category/healthcare-media-relations/)
- [Hillsborough Inquest](https://www.mickord.com/category/hillsborough-inquest/)
- [Independent radio](https://www.mickord.com/category/independent-radio/)
- [Interviewing technique](https://www.mickord.com/category/interviewing-technique/)
- [journalism training](https://www.mickord.com/category/journalism-training/)
- [Liverpool Echo](https://www.mickord.com/category/liverpool-echo/)
- [Liverpool FC](https://www.mickord.com/category/liverpool-fc/)
- [Liverpool in the 1980's](https://www.mickord.com/category/liverpool-in-the-1980s/)
- [Liverpool politics](https://www.mickord.com/category/liverpool-politics/)
- [management theory](https://www.mickord.com/category/management-theory/)
- [Mayor Joe Anderson](https://www.mickord.com/category/mayor-joe-anderson/)
- [media](https://www.mickord.com/category/media/)
- [media audiences](https://www.mickord.com/category/media-audiences/)
- [media coaching](https://www.mickord.com/category/media-coaching/)
- [Media relations](https://www.mickord.com/category/media-relations/)
- [Media training](https://www.mickord.com/category/media-training/)
- [media training](https://www.mickord.com/category/interviewing-technique/media-training-interviewing-technique/)
- [politics](https://www.mickord.com/category/politics/)
- [PR](https://www.mickord.com/category/pr/)
- [Public apologies](https://www.mickord.com/category/public-apologies/)
- [Public sector](https://www.mickord.com/category/public-sector/)
- [Radio listening](https://www.mickord.com/category/radio-listening/)
- [RAJAR figures](https://www.mickord.com/category/rajar-figures/)
- [Regional newspapers](https://www.mickord.com/category/regional-newspapers/)
- [Reputation management](https://www.mickord.com/category/reputation-management/)
- [sexism](https://www.mickord.com/category/sexism/)
- [Sir Ken Dodd](https://www.mickord.com/category/sir-ken-dodd/)
- [The art of apology](https://www.mickord.com/category/the-art-of-apology/)
- [women scientists](https://www.mickord.com/category/women-scientists/)
- [women's football](https://www.mickord.com/category/womens-football/)
- [women's soccer](https://www.mickord.com/category/womens-soccer/)
- [Women's World Cup](https://www.mickord.com/category/womens-world-cup/)
- [Journalism](https://www.mickord.com/category/journalism/)
- [Public speaking](https://www.mickord.com/category/public-speaking/)
- [Quick guide](https://www.mickord.com/category/quick-guide/)

## Tags

- [accountability](https://www.mickord.com/tag/accountability/)
- [Accrington Stanley](https://www.mickord.com/tag/accrington-stanley/)
- [advice](https://www.mickord.com/tag/advice/)
- [Andrew Marr](https://www.mickord.com/tag/andrew-marr/)
- [Bauer](https://www.mickord.com/tag/bauer/)
- [BBC](https://www.mickord.com/tag/bbc/)
- [BBC blog](https://www.mickord.com/tag/bbc-blog/)
- [BBC Radio 4](https://www.mickord.com/tag/bbc-radio-4/)
- [bridging](https://www.mickord.com/tag/bridging/)
- [Cancer research uk](https://www.mickord.com/tag/cancer-research-uk/)
- [Capital Radio](https://www.mickord.com/tag/capital-radio/)
- [Carillion](https://www.mickord.com/tag/carillion/)
- [Chelsea](https://www.mickord.com/tag/chelsea/)
- [comedy](https://www.mickord.com/tag/comedy/)
- [corporate media training](https://www.mickord.com/tag/corporate-media-training/)
- [Crisis communicatiois](https://www.mickord.com/tag/crisis-communicatiois/)
- [crisis communications](https://www.mickord.com/tag/crisis-communications/)
- [crisis management](https://www.mickord.com/tag/crisis-management/)
- [Crisis managemet](https://www.mickord.com/tag/crisis-managemet/)
- [CSR](https://www.mickord.com/tag/csr/)
- [customers](https://www.mickord.com/tag/customers/)
- [Daily Politics](https://www.mickord.com/tag/daily-politics/)
- [David Moyes](https://www.mickord.com/tag/david-moyes/)
- [derek hatton](https://www.mickord.com/tag/derek-hatton/)
- [DHL](https://www.mickord.com/tag/dhl/)
- [Dianne Abbott](https://www.mickord.com/tag/dianne-abbott/)
- [Donald Trump](https://www.mickord.com/tag/donald-trump/)
- [EU referendum](https://www.mickord.com/tag/eu-referendum/)
- [football](https://www.mickord.com/tag/football/)
- [football commentary](https://www.mickord.com/tag/football-commentary/)
- [football interviews](https://www.mickord.com/tag/football-interviews/)
- [Gerrard](https://www.mickord.com/tag/gerrard/)
- [Global radio](https://www.mickord.com/tag/global-radio/)
- [hard-working families](https://www.mickord.com/tag/hard-working-families/)
- [Hillsborough](https://www.mickord.com/tag/hillsborough/)
- [industry](https://www.mickord.com/tag/industry/)
- [Interview preparation](https://www.mickord.com/tag/interview-preparation/)
- [interview techniqe](https://www.mickord.com/tag/interview-techniqe/)
- [John Coleman](https://www.mickord.com/tag/john-coleman/)
- [Jose Mourinho](https://www.mickord.com/tag/jose-mourinho/)
- [KFC](https://www.mickord.com/tag/kfc/)
- [Kirsty Young](https://www.mickord.com/tag/kirsty-young/)
- [LBC](https://www.mickord.com/tag/lbc/)
- [leadership](https://www.mickord.com/tag/leadership/)
- [LFC](https://www.mickord.com/tag/lfc/)
- [listening figures](https://www.mickord.com/tag/listening-figures/)
- [Liverpool](https://www.mickord.com/tag/liverpool/)
- [Liverpool Echo Arena](https://www.mickord.com/tag/liverpool-echo-arena/)
- [Liverpool politics](https://www.mickord.com/tag/liverpool-politics/)
- [Local radio](https://www.mickord.com/tag/local-radio/)
- [management](https://www.mickord.com/tag/management/)
- [management training](https://www.mickord.com/tag/management-training/)
- [Mayor Joe Anderson](https://www.mickord.com/tag/mayor-joe-anderson/)
- [media](https://www.mickord.com/tag/media/)
- [Media coaching](https://www.mickord.com/tag/media-coaching/)
- [media commentary](https://www.mickord.com/tag/media-commentary/)
- [media commentary Liverpool](https://www.mickord.com/tag/media-commentary-liverpool/)
- [Media interviews advice](https://www.mickord.com/tag/media-interviews-advice/)
- [media relations](https://www.mickord.com/tag/media-relations/)
- [Media training](https://www.mickord.com/tag/media-training/)
- [Nick Grimshaw](https://www.mickord.com/tag/nick-grimshaw/)
- [Noel Gallagher](https://www.mickord.com/tag/noel-gallagher/)
- [Oxfam](https://www.mickord.com/tag/oxfam/)
- [politics](https://www.mickord.com/tag/politics/)
- [PR](https://www.mickord.com/tag/pr/)
- [public apologies](https://www.mickord.com/tag/public-apologies/)
- [Public Relations](https://www.mickord.com/tag/public-relations/)
- [Radio](https://www.mickord.com/tag/radio/)
- [Radio City](https://www.mickord.com/tag/radio-city/)
- [Radio Merseyside](https://www.mickord.com/tag/radio-merseyside/)
- [Radio One](https://www.mickord.com/tag/radio-one/)
- [Rail compaies](https://www.mickord.com/tag/rail-compaies/)
- [RAJAR](https://www.mickord.com/tag/rajar/)
- [reputation management](https://www.mickord.com/tag/reputation-management/)
- [Seema Malhotra](https://www.mickord.com/tag/seema-malhotra/)
- [sexism](https://www.mickord.com/tag/sexism/)
- [Shelagh Fogarty](https://www.mickord.com/tag/shelagh-fogarty/)
- [Sir Ken Dodd](https://www.mickord.com/tag/sir-ken-dodd/)
- [Soozey Johnstone](https://www.mickord.com/tag/soozey-johnstone/)
- [steve hewlett](https://www.mickord.com/tag/steve-hewlett/)
- [Sunderland](https://www.mickord.com/tag/sunderland/)
- [The Media Show](https://www.mickord.com/tag/the-media-show/)
- [Theresa May](https://www.mickord.com/tag/theresa-may/)
- [ticket protest](https://www.mickord.com/tag/ticket-protest/)
- [Top tips](https://www.mickord.com/tag/top-tips/)
- [Vicki Sparks](https://www.mickord.com/tag/vicki-sparks/)
- [Women's football](https://www.mickord.com/tag/womens-football/)
- [Women's sport](https://www.mickord.com/tag/womens-sport/)
- [Women's World Cup](https://www.mickord.com/tag/womens-world-cup/)
- [Chester Zoo fire](https://www.mickord.com/tag/chester-zoo-fire/)
- [Sir Roger Scruton](https://www.mickord.com/tag/sir-roger-scruton/)
- [New Statesman](https://www.mickord.com/tag/new-statesman/)
- [The Spectator](https://www.mickord.com/tag/the-spectator/)
- [United Airlines dragged passenger](https://www.mickord.com/tag/united-airlines-dragged-passenger/)
- [KFC crisis](https://www.mickord.com/tag/kfc-crisis/)
- [The Great Hack](https://www.mickord.com/tag/the-great-hack/)
- [Cambridge Analytica](https://www.mickord.com/tag/cambridge-analytica/)
- [Big Data](https://www.mickord.com/tag/big-data/)
- [Professor Michael Parkinson](https://www.mickord.com/tag/professor-michael-parkinson/)
- [University of Liverpool](https://www.mickord.com/tag/university-of-liverpool/)
- [TV](https://www.mickord.com/tag/tv/)
- [Prince Andrew](https://www.mickord.com/tag/prince-andrew/)
- [Newsnight](https://www.mickord.com/tag/newsnight/)
- [Emily Maitlis](https://www.mickord.com/tag/emily-maitlis/)
- [Public Health England](https://www.mickord.com/tag/public-health-england/)
- [Professor John Ashton](https://www.mickord.com/tag/professor-john-ashton/)
- [coronavirus](https://www.mickord.com/tag/coronavirus/)
- [Zia Chaudhry](https://www.mickord.com/tag/zia-chaudhry/)
- [Liz Grieve](https://www.mickord.com/tag/liz-grieve/)
- [crisis communications. reputation management](https://www.mickord.com/tag/crisis-communications-reputation-management/)
- [Rob Burley](https://www.mickord.com/tag/rob-burley/)
- [Andy Griffee](https://www.mickord.com/tag/andy-griffee/)
- [Kehinde Ross](https://www.mickord.com/tag/kehinde-ross/)
- [Lynn Haime](https://www.mickord.com/tag/lynn-haime/)
- [Jayne Lawless](https://www.mickord.com/tag/jayne-lawless/)
- [Cheshire West and Chester Council](https://www.mickord.com/tag/cheshire-west-and-chester-council/)
- [ian prowse](https://www.mickord.com/tag/ian-prowse/)
- [Hayley Ward](https://www.mickord.com/tag/hayley-ward/)
- [adam de spretter yates](https://www.mickord.com/tag/adam-de-spretter-yates/)
- [lucy hodson](https://www.mickord.com/tag/lucy-hodson/)
- [ian kenyon](https://www.mickord.com/tag/ian-kenyon/)
- [alan myers](https://www.mickord.com/tag/alan-myers/)
- [martin cleworth](https://www.mickord.com/tag/martin-cleworth/)
- [Oh Polly](https://www.mickord.com/tag/oh-polly/)
- [Fashion](https://www.mickord.com/tag/fashion/)
- [Rob Palmer](https://www.mickord.com/tag/rob-palmer/)
- [Jonathan Legard](https://www.mickord.com/tag/jonathan-legard/)
- [Sian Williams](https://www.mickord.com/tag/sian-williams/)
- [Mike Amesbury](https://www.mickord.com/tag/mike-amesbury/)
- [Maria Eagle.](https://www.mickord.com/tag/maria-eagle/)
- [mark reeson](https://www.mickord.com/tag/mark-reeson/)
- [karl dean](https://www.mickord.com/tag/karl-dean/)
- [peter burglass](https://www.mickord.com/tag/peter-burglass/)
- [David Robey.](https://www.mickord.com/tag/david-robey/)
- [waheed arian](https://www.mickord.com/tag/waheed-arian/)
- [jeff young](https://www.mickord.com/tag/jeff-young/)
- [deborah aydon](https://www.mickord.com/tag/deborah-aydon/)
- [Professor](https://www.mickord.com/tag/professor/)
- [Zia Chaudhary](https://www.mickord.com/tag/zia-chaudhary/)
- [Jack Stopforth](https://www.mickord.com/tag/jack-stopforth/)
- [Nigel Thompson.](https://www.mickord.com/tag/nigel-thompson/)
- [martin cleworthm](https://www.mickord.com/tag/martin-cleworthm/)
- [steve lambert](https://www.mickord.com/tag/steve-lambert/)
- [emma hodkinso](https://www.mickord.com/tag/emma-hodkinso/)
- [Gary Millar](https://www.mickord.com/tag/gary-millar/)
- [tom reynolds](https://www.mickord.com/tag/tom-reynolds/)

## Portfolio Categories

- [Media training](https://www.mickord.com/portfolio_category/media-training/)
- [Public sector](https://www.mickord.com/portfolio_category/public-sector/)
- [Private sector](https://www.mickord.com/portfolio_category/private-sector/)