…in 5 easy steps                                                     

1. Don’t rehearse out loud what you’re going to say. After all, you’re a busy person and you always perform at your best under pressure.
2. Say ‘No comment’ if you’re unwilling or unable to answer a question.
3. Write down your answers beforehand and learn them verbatim.
4. Use plenty of  jargon – it’ll impress the viewers and give you authority.
5. Make sure you get your well-rehearsed answer in, regardless of the question and if the interviewer keeps pushing, repeat the answer in a slightly different way like the politicians you hear every day.

After it’s over remember to watch or listen to the interview when it’s broadcast just in case they’ve edited out your best points and made your look like an idiot who doesn’t know what he or she is talking about (you know what the media is like).

                                                                OR

                       How to Make the Most of Your Media Interview

1. Do your prep by establishing your message with your senior leadership team or deputy and rehearse what you’re going to say.
2. Test your responses with a trusted colleague or media relations professional – someone who is going to tell you straight how you’ve performed & how you can improve your performance.
3. Think of your nightmare question and work out how you’re going to answer it.
4. Think of your second nightmare question and do the same.
5. If you’re still feeling a bit unsure of yourself, call me for some free initial advice but surprise, surprise our media training and crisis communications workshops come at a cost. What you’re paying for is my 30 years’ experience at the BBC – 20 of them as editor at BBC Radio Merseyside and 3 years at Media City in Salford.

Here’s what a few clients say about our Media Training, Crisis Communications UK workshops & PR campaigns.

“We didn’t want just another ‘run of the mill’ media training course. Taking a day out from our busy schedules is something that’s hard to do, but for Mick’s workshop it was time well spent and we’d do it again.”

Mohammed Mehmet, former Chief Executive, Denbighshire County Council

“Can’t recommend him highly enough.”

Professor Michael Parkinson, Pro-Vice Chancellor for Civic Engagement, University of Liverpool

“Mick picked up on things I totally missed. He is a must hire.”

Michelle McKinnon US TV Business Analyst

For more details about all our services including Crisis Communications UK workshops, Media Training and PR check out our website – www.mickord,com