In a high-pressure environment with the world’s cameras and a live audience of millions what was needed was calm, authoritative decision-making from someone in authority.
Will Smith was allowed to stay on at the ceremony(and the after-party) and it took nearly two weeks for the Academy to ban him for ten years.
If they had acted more quickly and decisively (and publicly) their reputation may have been spared a few bruises.
All organisations screw up at times but at least it seems like they’ve learned from their past mistakes.
Hopefully, Will Smith has too.
We shall see.
“When written in Chinese, the word ‘crisis’ is composed of two characters.
One represents danger and the other represents opportunity.” JFK
The time to do your crisis planning is now.
(If you think we might be able to help with crisis management and crisis communications give us a shout.)