Public Relations – The Dead Cat Strategy
This is a photo of our family cat Diego sleeping, not dead. The
Being Interviewed – Practical Tip Number Two
Reading from a prepared script sounds terrible, except of course if you're a
Crisis communications – The Seven P’s
If you’re not on top of your game when you’re about to be
Being Interviewed – Practical Tip Number One
When I was six I just couldn’t get my words out. I had
In a Crisis – Say what you Do & Do what you Say
"Bad news and more bad news." 2020 has been a difficult year
Crisis Communications – the Swan’s Way
So there I was, doing my lockdown exercise in the 'sortacountryside'. Stomping
Coronavirus and crisis communications
There was a time in the 70’s and 80’s when the Government’s
So how do you media train a prince?
I remember my mum saying to me when I was a kid
How to Misrepresent your Brand in a Media Interview
...in 5 easy steps
Notes from a Big Data scandal
“I learned many things from that period…I learned for example, that when
